ExploreApp - illustration principale header

Simplifying everyday life for breeders and farmers

EXPERTISES

TechDesignAgilityProduct

The Seenergi Group, a leading provider of livestock consulting services, entrusted BeTomorrow with the creation of ExploreApp, a white-label application dedicated to herd management. This solution, developed for Seenergi in partnership with the Chambers of Agriculture of Normandy and Pays de la Loire, is distributed by Pilot’Elevage, a consortium of companies offering a comprehensive range of digital services for the management of cattle, sheep, and goat farms.

The ExploreApp application for Mon Appli Pilot’Elevage was honored with the Jury’s Favorite Award at the 2024 Product Awards.

Developed alongside farmers to address the daily challenges of their profession, Mon Appli Pilot’Elevage enables them to manage herd identification, reproduction, health, and performance (milk and meat production). The application simplifies regulatory procedures, the management of health events, and centralizes all herd data, accessible at any time, even offline.

10k

Active users

On the mobile application

80 %

of Groupe Seenergi’s partner farms

Use Pilot’Elevage

95 %

Of users

Are satisfied with the app, according to a survey conducted with a representative sample

CHALLENGES

Tech

One of the key challenges of the Pilot’Elevage app redesign was modernizing the technical architecture while enhancing the user experience to meet the specific needs of cattle farmers. This overhaul addressed several strategic issues:

Data Synchronization Optimization: using a 100% Azure-hosted cloud architecture and monitoring tools like Sentry and Grafana, the app ensures efficient bidirectional synchronization for over 2.2 million animals across 11,000 farms. Various synchronization modes (synchronous, asynchronous, or differential) allow smooth and targeted updates, even offline.
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Advanced Smartphone Capabilities: voice recognition through React Native Voice and multipoint photo scanning using a Machine Learning (ML) kit simplify complex tasks like animal identification. Additionally, Bluetooth (Classic, BLE, MFI) integration enables connectivity with devices such as sensors, scales, and other farming tools, enhancing its field utility.
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Accessibility and Versatility: the app, compatible with both newer and older smartphones, ensures continuous access through offline functionality, critical for rural low-connectivity areas.
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Security and Precise Access Control: secure authentication via OAuth 2 and Keycloak protects sensitive data, while granular access rights management allows specific permissions for administrators, farmers, or distributors based on their roles.
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Redesigned User Experience: the UX/UI overhaul introduced modern, consistent interfaces with micro-interactions to simplify navigation. Features such as background synchronization and calving tracking make daily tasks more intuitive and less time-consuming.
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Data

Cloud

Agility

To design the Pilot’Elevage app, our team applied the Scrum agile methodology, enabling us to effectively address end-user needs while remaining flexible in making adjustments.

Discovery Phase: the project began with a one-month discovery and needs assessment phase to establish a solid foundation.
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Iterative Development and Beta Deployment: over six months, the team followed an iterative development process with regular deliveries, including a pilot deployment with 20 beta-testing herds. This phase involved continuous adjustments, particularly around the user interface and offline features, based on field feedback.
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Progressive Scaling: after receiving positive feedback and making improvements, the app gradually scaled from 20 to 400 herds over a six-month period.
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Mass Deployment: following these iterative improvements and tests, the app successfully expanded to over 20,000 herds.
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Run Phase: the mobile app continues to evolve based on field feedback to provide even more value to farmers.
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Follow-up

Coordination

Transparency

Design

Our Product Design teams completely rethought the application to better meet farmers’ immediate needs. Centered around the question: “What does the farmer need at any given moment?”, numerous user tests were conducted to design an intuitive, relevant, and coherent app. Every element was redefined to balance emotional design, making the experience pleasant, with ergonomic considerations essential for a professional tool used in demanding conditions.

We ensured the interface remained simple and functional, avoiding graphical overload while working on a clear hierarchy to guide users effectively. The design system was custom-built, including icons and graphic elements created specifically for precise needs. These solutions were co-created with farmers, whose continuous feedback guided the entire process.

AYMERIC DELPEUCH

Designer

Thanks to a co-creation approach placing the expertise of farmers at the heart of the process, we learned from each other, elevating design quality and continuously improving the user experience. This rich and stimulating dialogue resulted in pragmatic, aesthetic solutions perfectly suited to this unique context

Our Client

The Seenergi Group supports cattle breeders and agricultural businesses by combining innovation, expertise and human contact. Thanks to tailor-made solutions and advanced technological tools, the group simplifies strategic decision-making and helps farmers to make a success of their projects, enabling them to make a full and dignified living from their profession. Today, Seenergi enjoys the trust of more than 18,000 breeders in 16 French départements.